How to Analyze & Compare Competitor Website Traffic in 2023

Want to grow your business with competitor traffic analysis? You’re in the right place.

In this article, you’ll learn how to analyze your competitors’ website traffic, why this strategy works, and which tools give you the most accurate data.

Tip: Create a free Semrush account (no credit card needed) to follow along with the steps in this guide.

What Is Competitor Traffic Analysis?

Competitor website traffic analysis is the process of examining your competitors’ traffic and using the data to improve your website.

It can help you identify potential areas for growth. And learn from your competitors’ mistakes and weaknesses.

For example, a thorough competitor traffic analysis can reveal:

• How much traffic your competitors are driving
• If their audience is growing or declining
• Which channels drive the most traffic
• What user experience looks like (i.e., average visit duration and bounce rate)
• Visitor demographics and locations that bring in the most traffic
• Which pages users visit after visiting their websites

And lots more.

Essentially, competitive intelligence helps you see what’s already working for others. And build upon that success.

Can You Really Track Competitor Website Traffic?

For your own website’s traffic data, Google Analytics is the most comprehensive and accurate tool.

But it won’t do the trick for your competitors.

You can check a competitor’s site traffic, but you need a specific tool. Like Semrush’s Traffic Analytics.

The tool leverages clickstream data...