How to Advertise Your Business: 5 Proven Low-Cost Strategies

So you want to promote your business?

I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with ityet.

Instead, let me share some of the proven, low-cost promotion strategies I’ve learned in my 10+ years as an entrepreneur running six-figure companies.

Here’s how to advertise your business.

Search engine optimization (or SEO) is my preferred way of promoting a business.

I’ve done social media, email marketing, paid ads, and even phone calls and door-to-door sales—none of them ever achieved the ROI that SEO has for me. Plus, you can do SEO entirely yourself, and it doesn’t cost anything to do. You just need to learn the tactics, then write content and send outreach emails (more on that in a moment).

I’m assuming you already have a website. If not, read our guide to building an SEO-friendly website first. The truth is nearly every business needs a website.

Once you’ve got your website, here are three steps to optimize your website for search engines:

Step 1. Find a keyword to target

SEO is all about keywords. Keywords are the words or phrases people type into Google in order to get an answer. Until you know what keyword(s) you want to rank for, you won’t know what kind of content you need to create in order torank.

When looking for keywords, the things you should pay attention to are a mixof:

• Traffic potential – The sum of the...