How to Add Keywords to a Google My Business Profile

Google My Business (GMB), now called Google Business Profile (GBP), is a free tool that lets you control how your business shows up on Google Search, Google Maps, and Google Shopping.

Adding relevant keywords to your Business Profile can make your business more visible and drive local search traffic to your website. Here’s how to do it.

Access Your Google Business Profile

If you haven’t set up your Google Business Profile yet, do that first. Learn how in our Ultimate Guide to Google My Business. Then head back here to start adding your keywords.

If your Google Business Profile is all set up, login to your Google account and go to the Google Business Profile page.

Click “Manage now.”

You’ll see a menu with various ways to interact with and adjust your company’s profile.

We’ve created a dummy business profile that we’ll use to show you how to add keywords.

Our dummy profile isn’t verified because we don’t want it to appear online. But be sure to verify your account so that people can find your business. Learn more about verification in our full GMB guide.

Click the “Edit profile” button to start using the keyword tips in this guide.

Add Keywords as Business Categories

The keyword in your Business category field is the most foundational keyword for pointing people to your business. Make sure yours describes what you do accurately.

Our profile contains “Florist.” This targets the broadest customer base.

A search for “florists in New York”, for example, brings up a list of...