How to 10x rankings in competitive spaces using the ‘beachhead principle’ – Search Engine Land
Normandy was the beachhead in 1944.
D-Day was the culmination of a successful head fake, surprising the Germans and helping to establish a strong foothold for the Allies to eventually retake France (and the rest of Europe along with it).
Clayton Christenson borrowed the military-inspired “beachhead principle” for his bestselling book, “Crossing the Chasm,” to explain how new products can eventually establish category dominance only after they successfully carve out a foothold with a narrow, well-defined group of early adopters.
SEO is no different, especially today.
It’s never been more challenging, more complex or more competitive.
And to make matters worse, most sites – even established ones – face a Catch-22:
- To rank for good keywords, you need a big site.
- But before you can create a big site, you need to rank for good keywords.
Therein lies the dilemma. Let’s talk about fixing that today.
Why you can’t compete head-on against giant competitors (and what to do instead)
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The post How to 10x rankings in competitive spaces using the ‘beachhead principle’ – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/07/25/how-to-10x-rankings-in-competitive-spaces-using-the-beachhead-principle-search-engine-land_2023072548075.html
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