How The Verge gamed Google with its ‘best printer 2023’ article – Search Engine Land

Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-research and arguably more helpful content written by humans at publications like the New York Times for the competitive query [best printer 2023].

Why we care. With the rise of generative AI, search, SEO and content is entering a new era. And this particular example illustrates that poorly produced AI-generated content can still easily game Google’s algorithm – even when the article itself blatantly tells Google exactly what it is doing.

The article. The title of The Verge’s March 15 article gives you a taste of what to expect: Best printer 2023: just buy this Brother laser printer everyone has, it’s fine.

What follows is a bunch of words. The words work together. Technically. The words mean things. And stuff. But ultimately, much of it is pure fluff. It demonstrates no real hands-on experience or expertise on the…

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