How The Twitter Algorithm Affects Users And Advertisers – Search Engine Journal

Twitter recently released its algorithm source code on GitHub, which was met with debate and controversy.

The release comes to increase transparency and give users a chance to offer feedback on how content is allegedly curated.

How Do Social Networks Generate Revenue And Why It Matters?

Social media companies generate revenue primarily from advertising, as shown in recent quarterly financial earnings reports from Twitter ($1.18 billion), YouTube Ads ($8.6 billion), and Meta ($32.2 billion).

Ad publishers charge advertisers based on the number of impressions, website visits, app installs, likes and retweets, video views, or new followers an ad campaign generates.

To ensure that advertisers reach ad campaign goals, a social network has to have a large audience with diverse interests.

That audience must spend a lot of time on the social network to help the ad publisher personalize each individual’s content and ads based on their interests.

Their interests are the elements that keep…

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source: https://news.oneseocompany.com/2023/04/06/how-the-twitter-algorithm-affects-users-and-advertisers-search-engine-journal_2023040643133.html

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