How the State of Consumer Search Continues to Evolve Past Search Engines – Yahoo Life
New research from adMarketplace, the native search advertising provider, takes a deep dive into consumer purchasing decisions and search behavior for products and brands — finding online ads are on the rise, regardless of generation. The company’s first-annual report called “The State of Search 2025,” aims to shed light on these consumer behaviors to help brands stay competitive, grow consumer bases and scale businesses.
According to the company’s findings, retailers must widen their scope to meet today’s consumers, looking beyond legacy search engine results pages.
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Findings from adMarketplace’s survey of more than 1,000 American consumers suggested that modern consumers are searching outside of traditional search engines more than ever as they…
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source: https://news.oneseocompany.com/2025/02/14/how-the-state-of-consumer-search-continues-to-evolve-past-search-engines-yahoo-life_2025021460159.html
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