October 09  SEONews

How the DOJ wants to break up Google’s search monopoly – The Verge

After winning a fight to get Google’s search business declared an unlawful monopoly, the Department of Justice has released its initial proposal for how it’s thinking about limiting Google’s dominance — including breaking up the company.

The government is asking Judge Amit Mehta for four different types of remedies to Google’s anticompetitive power in search engines. They include behavioral remedies, or changes to business practices, as well as structural remedies, which would break up Google. And they’re focused particularly on futureproofing the search industry for the rise of generative AI. While AI might not be a substitute for search engines, the DOJ warns, it “will likely become an important feature of the evolving search industry.” And it aims to prevent Google from using its power in the industry to regain unfair control.

The DOJ also has a particular focus on futureproofing the solutions

The government sees four areas where it can constrain Google’s power. In these, it’s…

Read Full Story: https://news.google.com/rss/articles/CBMihgFBVV95cUxQRm5LNmhBc1ZZTDZlX0RZTURSdGxKOTh3NDhxWlZ4S1J4bnE3T3lfWFQ3STY3ZjhOQVc2aFcxcE8tSF9aSjlJdEZBSjV5VjhKMzY5ODR1dmRNbGFwOG9QUkFkMnA2RzZ3VXBWR2hudnlSZHZhVDhCZGdFeFktZkduQVRhNE9QQQ?oc=5

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source: https://news.oneseocompany.com/2024/10/09/how-the-doj-wants-to-break-up-googles-search-monopoly-the-verge_2024100958555.html

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