How the Digital Markets Act is reshaping search and Google’s monopoly in Europe – Search Engine Land
The Digital Markets Act (DMA) was created to change the digital landscape in Europe. This new EU legislation aims to promote competition, stop monopolistic behavior and ensure that digital markets are fairer and more open.
To understand its significance, we first need to explore how Google became a dominant force in the search industry and how this dominance has impacted the market.
How Google became a search monopoly
Google’s journey to dominance began in the late 1990s.
In 1999, it was a search engine that allowed users to discover new brands easily. Its algorithms provided faster, more relevant results than other search engines of the time, and it quickly became the preferred platform for web users globally.
By the early 2000s, Google revolutionized how people and businesses accessed information. The introduction of search engine optimization (SEO) further amplified this.
Brands worldwide began investing heavily in SEO to ensure their products and services were highly ranked on…
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source: https://news.oneseocompany.com/2024/10/16/how-the-digital-markets-act-is-reshaping-search-and-googles-monopoly-in-europe-search-engine-land_2024101658614.html
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