How SMEs need to reboot marketing for the interactive age – Moneycontrol

It is the age of interactivity, which makes communication with consumers easy and difficult at the same time. Consumers expect companies to talk to them and hear from them Advertisements in print and even on TV won’t cut much ice with them. A turn of a page or a press of a button on a remote is all they need to escape advertisements. Small and medium enterprises never had it so tough.

Internet, social media and applications have changed the communication between consumers and businesses. The change has also made it easy for companies to talk to their consumers but are the firms ready to open up?

Several pieces of research in India indicate the flow of marketing money from traditional media to interactive media. But is it translating to a better return on investment (ROI) is anybody’s guess.

Recent research involving more than 300 marketing executives and 200 top companies from different industries found that marketers are keen to divert more funds to interactive media. By 2025, the…

Read Full Story: https://www.moneycontrol.com/news/business/how-smes-need-to-reboot-marketing-for-the-interactive-age-8434271.html

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source: https://news.oneseocompany.com/2022/04/30/how-smes-need-to-reboot-marketing-for-the-interactive-age-moneycontrol_2022043018865.html

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