How SEOs can embrace AI-powered search – Search Engine Land

The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard.

Yet, many are concerned about what all these developments mean for content creators and the larger publishing industry.

Embracing AI in search is inevitable. But the issues causing some SEOs to grumble must also be addressed.

In this article, I’ll look back at Google’s history with AI and what SEOs can do to keep up with changing times.

Google’s long history of AI

Google has been into AI for quite a few years. Each time the search engine introduces AI technology, there is an outcry.

Remember RankBrain? Rolled out in 2015, it was the first in a long line of AI technologies Google introduced to its search engine algorithms for ranking purposes and beyond.

This is a big progress that most of us take for granted.

Until a few years ago, Google matched keywords with pages containing them, not knowing whether such a resource was really dealing with what you were looking for.

Nowadays, we expect…

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source: https://news.oneseocompany.com/2023/04/07/how-seos-can-embrace-ai-powered-search-search-engine-land_2023040743199.html

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