How search query length is shifting in the LLM era: Insights for brands – Search Engine Land
The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology.
Google’s SERPs are evolving beyond the traditional 10 blue links, introducing AI Overviews and other enhanced features. The full impact on brands and consumers is still unfolding
This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search.
With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”).
Hypothesis: The shift in consumer search behavior
Since the introduction of LLM models, consumers have started to shift their search patterns for items containing longer queries.
Methodology: Analyzing Google Ads data
Since search data from various LLMs, including Google’s Gemini and AI Overviews, isn’t…
The post How search query length is shifting in the LLM era: Insights for brands – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/08/22/how-search-query-length-is-shifting-in-the-llm-era-insights-for-brands-search-engine-land_2024082258127.html
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