How Search Can Help Deliver Cross-Border Ecommerce Success – MarTech Series

By Lillian Haase, Chief Marketing Officer, Searchmetrics

Not only has the pandemic accelerated domestic eCommerce, but it has also opened shoppers’ eyes to the possibility of ordering products from other countries; nearly a third of consumers are now making cross-border purchases, according to a 40-country survey from International Post Corporation. 14% of consumers order products from the US, revealing the scale of the opportunity for American etailers.

And this growth isn’t going to stop – according to McKinsey the global market for cross-border eCommerce will more than treble in size between now and 2030, reaching at least $1 billion orders.

So how can you ensure your eCommerce brand is benefiting from this opportunity? Obviously, the right foundations must be put in place. You need to have the necessary logistics and customer support operations to deliver your goods to consumers in other countries which is a major undertaking. You also need to ensure you can take payments in…

Read Full Story: https://martechseries.com/mts-insights/guest-authors/how-search-can-help-deliver-cross-border-ecommerce-success/

The post How Search Can Help Deliver Cross-Border Ecommerce Success – MarTech Series first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2022/07/19/how-search-can-help-deliver-cross-border-ecommerce-success-martech-series_2022071923886.html

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