How real estate agents are using AI to entice buyers – Raleigh News & Observer

When the pandemic hit, technological tools in real estate—from virtual tours to virtual staging—went from being fancy add-ons to required services. Artificial intelligence made its entrance into the real estate industry, offering new insights as well as creativity and efficiency. Processes and tasks like market assessment and property description, which had previously required several people or even outside contractors, are increasingly optimized by AI tools.

In a business that relies greatly on data, AI can do in minutes what humans would take months to figure out. AI can analyze countless pieces of information from a certain neighborhood or town—such as business openings, commercial growth, median income, crime rate, tax collection, infrastructure investments, demographics, and more—to predict market trends and attract buyers and investors.

Real estate agents leverage these AI tools to offer better client experiences and improve efficiency. Artificial intelligence, however, does…

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