How Pepsi stays ahead of the competition

Famous all over the world, Pepsi is definitely an essential component of people’s gatherings and meals! But have you ever wondered how this company came to be, given its apparent success? Started as a small operation in North Carolina in 1893, Pepsi has grown into a global phenomenon, with distribution in more than 200 countries. As one of the largest food and beverage companies in the world, PepsiCo has had a significant impact on the marketing industry. PepsiCo’s marketing strategy is one that every marketer should look to for insight, as it has an extensive track record of effective marketing campaigns and creative approaches.

In this article, we’ll take a closer look at Pepsi’s marketing strategy, including its history, target audience, advertising strategies, experiential marketing campaigns, and more. Let’s dive right in!

The history of Pepsi

Invented by Caleb Bradham in 1893 under the name “Brad’s Drink”, Pepsi was initially sold in his drugstore to relieve indigestion. After being renamed Pepsi-Cola in 1898, Pepsi quickly became a competitor to Coca-Cola, and by the 1930s it was the second most popular soft drink in the world. In the following decades, Pepsi continued to grow in popularity, and in 1965 the PepsiCo conglomerate was formed. Over the years, Pepsi has introduced various flavors and advertising campaigns to remain competitive in the soft drink market to this day. But how did Pepsi achieve dominance in this highly competitive market? What are the...