How much should an influencer marketing campaign cost?

What if your brand could tap into the audience of an online superstar? This can be invaluable in getting your message across to a relevant audience.

In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is much more accessible. For just $700, you can get a reach of over 15,000 impressions — and if your client is a big spender, they can team up with a TV celebrity like Emilia Clarke for around $130,000.

Let’s dive into the cost of influencer marketing campaigns so you can start planning your own influencer marketing campaign.

What exactly is an influencer marketing campaign?

Influencers have reach and credibility. They use their talents, knowledge or personality to connect with people on social media, and the clue is in the name – they can influence their followers’ choices and purchases. So, influencer marketing is a tactic where businesses and brands partner with people who have a significant following or influence in a certain target market. The influencers create content that promotes a product or service, and share that promotional content with their followers.

What kind of influencers are we talking about?

Influencers come in all shapes and sizes – and on any online channel you can think of. At the top, of course, we see big names like Kim Kardashian and the most popular YouTuber of all time, MrBeast. But there are plenty of influencers with niche audiences, whose help won’t...