How much does Big Tech know about your children? Brisbane Catholic lifts the lid – Catholic Leader

AUSTRALIAN children’s data is sold everyday for advertising purposes without any legal repercussions.

Veronica Hosking wanted to change this.

Mrs Hosking worked as the general manager of Lookaroo, an Australian owned and operated private search engine that did not track, curate, or sell user’s internet data.

Mrs Hosking said the motivation behind Lookaroo’s design was to support Australian businesses.

“Lookaroo was created to fulfill a niche within the market, as there was no Australian owned search engine,” she said.

Mrs Hosking and her team also realised there was widespread demand for a search engine that did not profit off audience’s private information.

“Big Tech companies like Google collect your data and formulate a profile which is then packaged and sold to advertisers,” she said.

“So, if you search for a pink hat on Google, instantly the search engine knows you are a woman in your early 20s.

“So suddenly you receive targeted advertisements every time you open a browser.”

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Read Full Story: https://catholicleader.com.au/news/qld/how-much-does-big-tech-know-about-your-children-brisbane-catholic-lifts-the-lid/

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