How Marketing Insights Data Drives Campaign Success

With today’s technological advancements, businesses have access to many information holders, such as data for marketing segmentation. By analyzing segmented data where customers are divided into smaller groups, businesses can create more effective marketing campaigns and increase their sales.

What is Data Segmentation?

Every brand’s customer is different, and even though they are all interstate in the same product or service, they definitely require a different marketing approach. With vast numbers of customers, it can get unrealistic to create an individual campaign for each, that is where data segmentation enters the picture.

Data segmentation is the process where data about individuals is divided into data groups, based on relevant segments, life choices, locations, interests, and many other parameters. 80% of the companies that have implemented such an approach have seen an increase in sales.

The Main Effects of Market Segmentation on Your Business

Using data in business has become an essential process, but as technologies expand new kinds of data arise, such as segmented data. Here are the main positive effects of market segmentation:

1. Boosted opportunities. With a large customer base, it can be tough to identify new campaign ideas that will fit all prospects. Whereas when the segmented customer base becomes smaller, there are more opportunities for various campaigns and marketing approaches.
2. Targeted communications. Targeted and segmented emails bring in 58%...