How Long Should An SEO Migration Take? [Study Updated] – Search Engine Journal
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO.
They are becoming increasingly more common as businesses are consolidating websites and assets to reduce costs and consolidate efforts as more channels and platforms come into play.
As SEO professionals, we are tasked with mitigating as many risks and variables as possible so that the business doesn’t see organic performance issues – either at all or for a longer than necessary period of time.
When we ran this study in 2023, we looked at 171 migrations and found that it took 229 days (on average) for third-party tools to reflect organic traffic for the new domain to return to the same pre-migration levels of the original domain; 42% didn’t return at all.
The reason we’ve repeated this study is that we think it’s important that businesses (and SEO marketers) have data to work off to make informed decisions when planning domain migrations.
Over the years, I’ve been in a number…
The post How Long Should An SEO Migration Take? [Study Updated] – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2024/12/30/how-long-should-an-seo-migration-take-study-updated-search-engine-journal_2024123059703.html
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