How live blogging serves as a critical communications tool for … – What’s New in Publishing
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With a rise in consumers looking to social media platforms to consume news, publishing houses need to mimic the social media experience with bite-sized and engaging snippets
Technologies such as live blogs have emerged as a critical communications tool to cover the world’s most pressing events – from the novel coronavirus pandemic to the war in Ukraine and even global elections. Live blogs have the toolkit journalists need to keep consumers updated on the latest events in an engaging, digestible, and authentic format.
Whether audiences are reading about a striking restaurant review or a ground-breaking election, today’s consumers say the ideal length of an article is 346 words. As breaking news – whatever it may be – unravels rapidly, newsrooms around the world need to communicate critical information visually while also keeping the information accurate, concise, and digestible.
With a rise in consumers looking to social media platforms…
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source: https://news.oneseocompany.com/2023/06/29/how-live-blogging-serves-as-a-critical-communications-tool-for-whats-new-in-publishing_2023062946944.html
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