How Keyword Monitoring Can Transform Your Online Presence

Imagine playing a board game and “strategically” moving the pieces around without following the rules or knowing the game’s objective. You’re just going through the motions without complete comprehension of the strategy or the end goal.

That’s what it’s like doing SEO or PR without keyword monitoring.

Today, you’ll learn what keyword monitoring is, why it is important, and how you can do it yourself.

What Is Keyword Monitoring?

Tracking specific words, terms, or phrases online is known as keyword monitoring. It’s a way to keep tabs on your marketing performance and spot public commentary that relates to your business.

You can use keyword monitoring in two key ways:

1. Search engine optimization (SEO): Track how well your content ranks for specific keywords
2. Public relations (PR): Track conversations on topics relevant to your business to see who’s talking about them and in what way

These activities are similar, but keyword monitoring functions differently for each. And you don’t measure the same things.

Keyword Monitoring for SEO

For SEO, keyword monitoring involves tracking how well specific pages of your website rank in search results for particular keywords.

For example, let’s say you wrote a blog post about “top gardening tools.” Your goal is to rank highly for that search phrase, so the blog can attract more visitors to your site. You’d use keyword monitoring to track the keyword “top gardening tools” to see if—and in what position—your blog post appears in the...