How it can be the key to boosting sales

Conversational commerce, also known as chat business or conversational marketing, represents a way for online marketers to open conversational opportunities to sell their products and services.

It doesn’t matter if the customer experience is delivered through a chat app, chatbot, voice assistant or messaging platform – as long as the customer communication is structured, useful and motivates the customer through sales, it serves.

Conversational commerce can allow brands to compensate for the lack of touch in their online stores. This affects not only the physical absence of the salesperson’s help, but the type of content customers receive.

And the conversational marketing statistics speak for themselves.

With global spending on conversational commerce channels expected reach $290 billion by 2025there is growing evidence that conversational commerce is the way of the future.

How does conversational trading work?

Conversational marketing enables a company to connect with its customers at every stage of its shopping journey by bringing the customer and the company into direct contact through various channels.

It works through conversations using chat and messaging, in some cases using automation to help the customer through the customer journey. The purchasing process and customer relationship is divided into five areas:

• Awareness
• Consideration
• Decision
• Retention
• Advocacy

Conversational commerce allows businesses and consumers to connect at every step of the...