How higher education is failing at SEO – Search Engine Land

As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected.

This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact.

In the fall of 2022, Search Influence commissioned a study with the research team at UPCEA, the preeminent trade organization for professional, continuing and online (PCO) education. Here’s what we found.

Attracting new learners through organic search

With the millions of dollars spent in higher education digital marketing and advertising, there is very little understanding of search engine optimization and its role in attracting new learners.

With this belief, we commissioned a multi-part study which:

• Reviewed 100 websites of university professional and continuing education departments.
• Surveyed marketing leaders and institutional leaders.

In this mini-audit, the UPCEA team reviewed several factors we call SEO…

Read Full Story: https://news.google.com/rss/articles/CBMiQGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vaGlnaGVyLWVkdWNhdGlvbi1mYWlsaW5nLXNlby00MjgyNzPSAQA?oc=5

The post How higher education is failing at SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/06/15/how-higher-education-is-failing-at-seo-search-engine-land_2023061546150.html

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