How Google’s AI Search Could Impact Ecommerce – Practical Ecommerce
Google’s generative, artificial intelligence-powered search results are “experimental.” But that has not stopped search engine optimizers from guessing how those results will impact website traffic, including ecommerce.
The Search Generative Experience (SGE) seeks to answer a query conversationally, much like a person. It’s similar to featured snippets or carousels but also new and largely unknown.
Last month, Kevin Indig, the former director of SEO at Shopify, wrote, “How Google decides which products to show isn’t clear to me at this point. They don’t overlap with products in the organic shopping carousel on the page.”
With SGE, Google may seek “new perspectives” on social media. It may also prioritize answers, akin to voice search or answer engines — suggesting “answer optimization” is a potent strategy.
Regardless, experimenting and observing can help us understand SGE’s potential impact.
Performance Advertising
We can first observe that shopping ads appear above SGE results…
The post How Google’s AI Search Could Impact Ecommerce – Practical Ecommerce first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/06/25/how-googles-ai-search-could-impact-ecommerce-practical-ecommerce_2023062546713.html
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