How Google supports online news industry – Interaksyon

Google serves as a digital newsstand where people access the news. It links the public to news providers.

However, unlike newsstands on streets, the tech giant is active in providing support to news organizations. Some of its initiative includes the following:

Sending traffic through its products

Google sends 24 billion visits to news websites globally every month and helps people discover publishers’ content via Google Search.

Aside from sending traffic to online news sites, the tech giant emphasizes the value of context, original reporting, and battling disinformation.

“But the 24 billion visits that we send are just part of the picture. It is important to us that we’re providing context to our readers and elevating the original reporting and [fighting] misinformation,” Google Asia Pacific’s Director of News Partnerships Kate Beddoe said.

Supporting revenue of news publishers

Google’s advertising platforms power many news organizations’ digital advertising businesses and help…

Read Full Story: https://interaksyon.philstar.com/trends-spotlights/2022/09/09/227726/how-google-supports-online-news-industry/

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source: https://news.oneseocompany.com/2022/09/09/how-google-supports-online-news-industry-interaksyon_2022090929804.html

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