How Google Shopping’s Stephanie Horton Aims To Help Black Small Businesses Grow Digitally – Yahoo Finance

Insufficient online exposure and brand presence are among pitfalls that can obstruct growth for small businesses, including ones owned by Black entrepreneurs.

Yet Stephanie Horton, director of marketing at Google Shopping, believes her firm has some solutions to help Black-owned firms overcome such obstacles.

Limited access to vital digital tools reportedly can put those in back of others when it comes to boosting their online presence.

To correct and change that, the Fifteen Percent Pledge and Google Shopping has united for a two-year partnership to help Black businesses. Founded by fashion designer Aurora James in June 2020, the Fifteen Percent Pledge urges major retailers to commit 15% of their shelf space to Black-owned businesses.

Also committed to assisting Black businesses, the search engine giant is now supporting the organization in its Business Equity Community. That is an online, networking platform that will offer Black business owners access to digital tools, training…

Read Full Story: https://finance.yahoo.com/news/google-shopping-stephanie-horton-aims-142158697.html

The post How Google Shopping’s Stephanie Horton Aims To Help Black Small Businesses Grow Digitally – Yahoo Finance first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2021/11/27/how-google-shoppings-stephanie-horton-aims-to-help-black-small-businesses-grow-digitally-yahoo-finance_202111279701.html

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.