How Google may identify and evaluate authors through E-E-A-T – Search Engine Land

Learn how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness.

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear.

This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T).

E-E-A-T: Google’s quality offensive

Google has highlighted the significance of the E-E-A-T concept for improving the quality of search results and on-SERP user experience.

On-page factors such as the general quality of the content, link signals (i.e., PageRank and anchor texts), and entity-level signals all play a vital role.

In contrast to document scoring, evaluating individual content is not the focus of E-E-A-T.

The concept has a thematic reference related to the…

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