August 16  SEONews

How Google ending continuous scroll could impact ORM – Search Engine Land

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.”

Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals.

However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms.

Instead of focusing on positively influencing 10 links on the first page of Google search results for individuals and companies, they now had to continuously manage negative content across an extended array of results.

Despite this shift, Google recently decided to roll back continuous scroll and reintroduce pagination.

This decision suggests that despite offering more options, searcher behavior and clicks did not evolve to mimic the “doom scrolling” patterns seen on social media platforms.

So, what impact will this decision have on those striving to manage their online brands?

Historical context…

Read Full Story: https://news.google.com/rss/articles/CBMickFVX3lxTE1hTDJxNU5MTGZ3SVlXUmhJdXNjVmlWYnF6YmdqalpyV0h4RFBrNHg4M3ZOWXFYazB0T0ZlbkYwRzVrOUZfR1hsSllqaWxZRkVoOGpqZXdUbkFBTHlYQm1ocTJyTjU0VWg4aTh5c1A5MTJaUQ?oc=5

The post How Google ending continuous scroll could impact ORM – Search Engine Land first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2024/08/16/how-google-ending-continuous-scroll-could-impact-orm-search-engine-land_2024081658062.html

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