How Google Business Profile pre-defined services can impact local SEO – Search Engine Land
Google Business Profile (GBP) services might have more to do with local rankings than previously thought, according to recent tests from Sterling Sky (Disclosure: I work at Sterling Sky) and Whitespark.
Specifically, adding pre-defined services in GBP seemingly impacts local search rankings.
Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name.
Now, you can add GBP services to the list of key local SEO factors to prioritize.
Since when did GBP services matter?
GBP services didn’t majorly impact local rankings back in 2019 when we conducted the initial test.
At the time, Google was slowly and silently adding pre-defined services to plenty of GBP categories. But when we retested this in 2022, the results were substantially different.
Whitespark’s Darren Shaw conducted a similar test with positive results.
Both tests showed that adding pre-defined services to your GBP listing…
The post How Google Business Profile pre-defined services can impact local SEO – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.
source: https://news.oneseocompany.com/2023/05/25/how-google-business-profile-pre-defined-services-can-impact-local-seo-search-engine-land_2023052545262.html
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