How geotagging photos affects Google Business Profile rank: Study – Search Engine Land
How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s why we recently conducted a 10-week study on the effects of geotagging for local rank.
The geotagged images seemed to only affect the ranking for “near me” queries in the areas the EXIF data coordinates specified. Their impact on those queries in those areas was positive and statistically significant.
However, the study also found that queries that mentioned specific towns saw a decrease in ranking during the same period.
In other words, when EXIF data targeted Salt Lake City, Utah, the query [lawn care near me] saw a significant increase in rank.
For the same targeted area, the query for [lawn care salt lake city utah] saw, on average, decreases in rank.
The geotagging debate
SEOs have argued for years about whether adding coordinates to image EXIF data (known as geotagging) affects a business’s Google Business Profiles (GBP) rank.
The theory is that if a business owner or customer…
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source: https://news.oneseocompany.com/2025/03/25/how-geotagging-photos-affects-google-business-profile-rank-study-search-engine-land_2025032560537.html
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