How does Disney use digital marketing strategies successfully?

Since the birth of Mickey Mouse in 1928, the Walt Disney Company has become one of the largest companies in the world.

The mission of the company is to be one of the leading producers of entertainment, information and inspiration for people around the world through innovative technologies and the power of storytelling through creative minds.

The corporation of Walt Disney owns massive subsidiary companies including Marvel, Pixar and Star Wars, enabling the company to gain huge brand value and make a lethal rate of return in the past year. Of course, this does not happen by chance. Being the world’s leading entertainment company, managers and directors at Disney have put a lot of effort into digital marketing that will help them grow their business to be one of the most powerful brands of all time.

The road map of Disney’s digital marketing strategy is paved by intelligent plans and hard work over many years. In this article, our aim is to inform you about Disney’s digital marketing strategy for great success in the entertainment industry.

Digital Marketing Strategy of Disney

We can say that Disney is a pro when it comes to digital marketing. The company is perfectly engaged with its audience, successfully generating new memorable moments for them across various digital platforms. In doing so, Disney’s key focus is on creating smart and genuine content that captures the audience’s attention.

For example, to celebrate Star Wars Day, Disney made a compilation of its...