How Do You Suggest A Business Invest In Paid Instead Of SEO? – Search Engine Journal
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Today’s Ask An SEO question comes from Dean, who asks:
SEO is the buzz but many businesses don’t understand the turnaround to ROI.
We support paid media as a faster-acting strategy. With that in mind, how do you suggest a business invest in paid instead of SEO?
SEO and PPC and very rarely mutually exclusive.
In fact, study after study has shown that when used in conjunction with each other, organic and paid search produce better results than either channel alone.
Obviously, this statistic varies widely based on each company’s vertical, bidding strategies, and objectives.
There is no “typical” when it comes to search performance.
But there are best practices.
And for many years now, the best practice has been to run organic and paid search campaigns…
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source: https://news.oneseocompany.com/2023/03/03/how-do-you-suggest-a-business-invest-in-paid-instead-of-seo-search-engine-journal_2023030341393.html
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