How Do You Clean Up Content Without Effecting Rankings? – Search Engine Journal
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Today’s Ask An SEO question comes from Neethu, who asks:
My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings?
Contrary to what some SEO pros tell you, more content is not always better.
Deciding what content to keep, which content to modify, and which content to throw away is an important consideration, as content is the backbone of any website and is essential for driving traffic, engagement, and conversions.
However, not all content is created equal, and outdated, irrelevant, or underperforming content can hinder a website’s success.
Run A Content Audit
To effectively clean up your website’s content, the first step is to conduct a content…
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