How Do I Get Into Content Marketing?

There’s a river that runs through my hometown. As a kid, I spent whole summers in that chilly water, never worrying about the creepy-crawlies I was splashing around with. Turns out this isn’t a universal experience. If you didn’t spend a lot of time with my river, you might be a little more hesitant to jump in.

Strangely enough, the same is true of content marketing. I’ve been doing it for years now — and when I see others lingering on the bank, unsure whether to get their toes wet, I know what I have to do. That’s right: It’s time for swimming lessons.

Grab your goggles, pull on your favorite arm-floaties and let’s dive into the fast-moving current of a great content marketing career.

What is Content Marketing?

Before you jump into any river — metaphorical or otherwise — you need to learn about the conditions. So while you pick out your favorite swimsuit, let’s go over the basics of content marketing and what it really means.

According to Oxford Languages, content marketing is “a type of marketing that involves the creation and sharing of online material […] that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” It’s similar to an inbound marketing strategy, which is all about getting potential customers to come to you instead of the other way around.

You can break this definition into 2 basic categories:

• Business-to-business: B2B content marketing is used when your business primarily sells to other companies....