How Digital Marketing Agency Can Improve Customer Success for SaaS

Software as a service (SaaS) businesses thrive on innovation and speed to stand out. The fortune business insights data show that the SaaS market touched $251.17 billion in 2022 and is expected to reach $883.34 billion by 2029 at a CAGR of 19.7%. SaaS companies seek customer attention to convert prospects into paying customers and keep them loyal to their service.

What is SaaS Customer Success?

Customer success in SaaS is about setting them (customers) up to achieve their goals through deliberate onboarding, training, relationship building and support. Unlike customer service which is based on responding to support requests, customer success requires the business to stay proactive and create strategies to help customers get the most out of their product.

According to the Gainsight 2022 Customer Success Index, 95% of B2B businesses have a customer success department. Additionally, 6% of sales are allocated to customer success in a typical SaaS firm.

While different aspects of business contribute to customer success, it is necessary to pay attention to digital marketing. SaaS businesses can take advantage digital marketing agencies to bridge the gap between their offerings and customers to improve customer success. How can a digital marketing agency help a SaaS business?

The role of a digital marketing agency in customer success

A top-notch digital marketing agency can help SaaS companies unlock their full potential by managing social media accounts, creating...