How Correct The Internet Is Tackling Search’s Gender Bias To Make … – The Drum
Correct The Internet, the campaign which seeks to remove the gender bias that powers search results, has gone global, as the women sports stars the internet ignores fight to improve the facts. The Drum spoke to the Kiwi team behind the campaign about why non-gendered search results matter.
If you type ‘When is the next world cup?’ into Google, the search engine will tell you that it’s the 2026 Fifa World Cup, which is correct if you are talking about the next men’s world cup. However, the correct answer is actually this year, 2023, when the Women’s World Cup is hosted in Australia and New Zealand.
While some might scoff at this and call it pedantic, the unavoidable fact is that the search engine’s most popular responses were factually incorrect. For at least five pages of search results, I gave up my search at that point.
This example is merely one of the hundreds of examples of search engines serving gendered results to questions that are factually incorrect. This is how the idea…
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source: https://news.oneseocompany.com/2023/03/07/how-correct-the-internet-is-tackling-searchs-gender-bias-to-make-the-drum_2023030741614.html
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