How Competitors Overcome Google’s Privacy Lobby; Comcast Struts Its Stuff – AdExchanger

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Borking Google’s Privacy Pitch

Judges and regulators have narrowly interpreted the consumer welfare standard – the mechanism that’s dictated U.S. antitrust enforcement for 40 years – so that a monopolistic business practice must be shown to directly affect consumer pricing.

But that standard has failed the modern economy, writes Sridhar Ramaswamy, cofounder and CEO of the subscription-based search engine Neeva – oh, and the former head of Google’s search and ad products – in an op-ed at The Hill.

Some examples are well-known. Google’s acquisition of YouTube or Facebook’s acquisitions of Instagram and WhatsApp had no demonstrable effect on prices…because they’re free. Ramaswamy also cites how VC-backed tech categories relied on investors to subsidize artificially low prices as a way to prevent competition in a category.

“Big tech companies facing the daily pressure of returning value to shareholders end up…

Read Full Story: https://www.adexchanger.com/ad-exchange-news/friday-29042022/

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