How Chat GPT is changing SEO

The launch of ChatGPT in November 2022 was a real game changer for digital marketers around the world. SEO professionals are still trying to navigate the potential benefits and power of this technology.

The ability to type in search queries through live chat and get perfectly and uniquely written content offers several benefits to those who want to quickly create more content and scale their online businesses. Webmasters can also create codes faster than they can by hand and they can be used to compliment or replace developers.

However, it could also present more challenges with increased competition across the digital marketing landscape and questions about how Google’s search results will respond with increased marketing intelligence.

We talk to some industry experts and novice marketers to get more insight into how ChatGPT is changing SEO.

Content creation

For consumers, the ability to create unique content and do so almost instantly is probably the biggest benefit of ChatGPT.

“Many SEO professionals may have been dubious at first,” explains Andrew Baker of financial startup Doddler.

“Writing unique content is something that is drilled into you from day one and anything that is automatic or too good to be true can only be negative for SEO.”

“But the early evidence shows that ChatGPT is consistent and the content it produces is unique and can rank well if done correctly,” says Richard Allan of Divorce Bob.

“Where it would normally take us 6 to 8 weeks to produce...