How Can You Improve the Quality of Your Content Marketing?

For some, content marketing is a time-consuming task, so it’s an attractive option to try and find ways to cut corners and hope for the best. This is especially true with the recent introduction of AI; it’s made content creation appear to be easy. A few instructions and voila! You have a ready-made article good to post. But does this, or any other quick creation technique really pay off?

Don’t be fooled, as when we’re asked the question is AI really the best way to improve the quality of your content marketing? Our vote is a hard no (more about why later). In this post, we’ll explore some of the best ways to make positive changes to your site’s content, so you can start to climb those sought-after positions in the SERPs and drive more traffic to your website.

So, first of all, how can you identify that your content marketing isn’t up to scratch?

Identifying poor content

via GIPHY

Essentially, if you’ve not taken the time to review how you write and distribute content in the last few years, there’s a good chance that you’re no longer hitting the high notes. The world has moved on since the bad old days of mass distribution. The content you create today is reflective of who you are as an individual or the brand you’re representing. Links may still be a primary goal, but that doesn’t mean that you can roll out second rate articles to achieve them.

If you’ve written your content without a second thought to keywords, this is another indicator that your existing content isn...