How can hotels safeguard their Google My Business page? – ETHospitality

What is a Google My Business (GMB) page?
GMB is a tool that helps businesses provide their information, and thereby, improve their online visibility. When a user googles a hotel, a business card-like section is seen on the right side of the page. This information is derived from many places, but primarily from the hotel’s GMB page. Although one can claim ownership to their GMB page, it is eventually a Google property and is largely controlled by Google.

Why is GMB important for hotels?
We believe that GMB data is an important factor towards ranking on Google.
Google uses the information on GMB to display it across various high traffic Google properties, and also on Google Search Engine Result Pages (SERPs), Google Maps, etc.

The map marker on GMB is the marker that Google Maps provides users for directions to the hotel.

Google frequently asks guests to write reviews and hotels can respond to them via their GMB console.

Hotels can drive more phone queries via the call button that is…

Read Full Story: https://hospitality.economictimes.indiatimes.com/news/speaking-heads/how-can-hotels-safeguard-their-google-my-business-page/94495531

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source: https://news.oneseocompany.com/2022/09/28/how-can-hotels-safeguard-their-google-my-business-page-ethospitality_2022092831556.html

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