How Can a Press Release Benefit Your Brand and SEO?

When done right, press releases offer a fantastic opportunity to promote your business and boost link building efforts. In this blog post, we’ll explore how you can maximise your PR and SEO through press releases.

Traditionally, press releases have always been about sharing a news story with the wider world. You’d send them off to the appropriate media contacts or a newswire service and hope your story would get picked up. If it got overlooked, that was usually the end of the line for that particular release.

Today though, it’s quite different. Whilst the basic principle remains, in so far as a press release will still contain a news story and be sent to appropriate editorial teams, the Internet has provided an additional freedom to distribute.

In fact this freedom has brought with it plenty of opportunity. The most obvious of which is the ability to use a press release to glean SEO strength. Your release doesn’t live or die by the hand of a newspaper editor anymore, it has a life of its own. A good press release can live on, providing invaluable links that will generate site strength, improve keyword relevance and create traffic for your site.

Distributing releases online

That’s right, the modern press release has a dual purpose. Great news for SEOs, bad news for editors.

The promise of free (or cheap) links has turned the press release into a key SEO tool, not just an opportunity for publicity. Newsworthy releases have the chance to get syndicated across search...