How Buzzfeed News Went Bust – New York Magazine

BuzzFeed, the archetypal new media company of the 2010s, announced last week that it was shutting down its news division. In 2012, the small “web buzz” start-up started hiring reporters. The newsroom quickly multiplied in size, broke countless stories, and shaped other publishers’ coverage and business plans; later, its parent company diminished, BuzzFeed News would unionize, win a Pulitzer, then get dragged, with the rest of the company, through a disastrous last-ditch SPAC offering, followed by brutal layoffs.

BuzzFeed News’ closure — alongside a spate of other layoffs at media companies — marks the end of an era so recent that it doesn’t quite feel like history. In his new book Traffic, which was finished before BuzzFeed’s announcement but which publishes next week, Ben Smith, the site’s former editor-in-chief, makes an attempt at a first draft. It’s rich in detail but struggles to suspend a broad narrative about online news, and the internet, between BuzzFeed founder Jonah…

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source: https://news.oneseocompany.com/2023/04/28/how-buzzfeed-news-went-bust-new-york-magazine_2023042844167.html

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