How Brands Benefit From Multiple Domain Names – Entrepreneur

The more domain names that you use, the more opportunities you have to tell your brand’s story.

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Good business owners cover all their bases, and that goes for domain names too. When you utilize descriptive domains for a targeted audience, you can bolster your business and amplify your digital footprint. The more domain names that you use, the more opportunities you have to tell your brand‘s story. Let’s talk about five ways you can support your brand and your business with the strategic use of multiple domain names.

1. Create individual domains for specific purposes

Your established company website domain is your digital identity hub, but it may not be the most effective domain to link for communicating and promoting every area of your business. Large corporations often create standalone sites for many specific tasks and messages. For example, Amazon utilizes amazon.care for access to its employee health care portal….

Read Full Story: https://www.entrepreneur.com/article/425299

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