How brands and agencies are reacting to Elon Musk’s radical changes at Twitter – Search Engine Land
Last week, Twitter’s new chief twit, Elon Musk told advertisers he was buying Twitter because human civilization needed a town square, “where a wide range of beliefs can be debated in a healthy manner.”
It seems like he’s getting what he wanted.
A brand safety risk
Not all agencies and brands are on board with Musk’s new outlook.
Due to trust and safety concerns under Musk’s leadership, some agencies are advising that their clients suspend their ads on Twitter, at least for now.
One of those advertising companies is IPG’s Mediabrands.
The automaker, and Tesla competitor GM temporarily paused their ads, but stated that its decision was consistent with its “normal course of business” to “temporarily pause our paid advertising.” The automaker added, it is not abandoning Twitter entirely, as its “customer care interactions on Twitter will continue.”
Musk’s words state that he’s committed to safety, posting recently, “Twitter’s commitment to brand safety is unchanged,” but his actions…
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source: https://news.oneseocompany.com/2022/11/02/how-brands-and-agencies-are-reacting-to-elon-musks-radical-changes-at-twitter-search-engine-land_2022110235009.html
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