How better landing page experience and ad relevance can boost your Google Ads performance – Search Engine Land
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer.
Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers.
Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.”
An “average” quality score may not mean failure – but it does mean higher CPCs and lower click-through and conversion rates. Today I wanted to dive into some data showing why you should never be happy with “average.”
This article explores two quality score components linked to relevance – landing page experience and ad relevance.
Understanding landing page experience and ad relevance
First, let’s cover some quick definitions:
- Landing page experience: How…
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