How Banking Websites Can Produce Better CX and More Sales – The Financial Brand
Financial products breed detailed descriptions. But applying ‘visual content’ techniques can turn long blocks of text into formats that ease consumer comparison shopping and highlight the advantages of the products of your bank or credit union.
People don’t like to read a lot at once on a web page — hence the popular expression “TLDR” (too long didn’t read).That’s why industry-wide banking marketers continue to talk about using images for more effective marketing communications, bullet-style content to trim words, and infographics to illustrate key concepts.
Banks and credit unions should strongly consider making website content more visual in its layout and user experience.
But this doesn’t have to mean you need to re-write your entire website.
It just means that there may be opportunities to re-purpose and enhance the content you have.
Doing so can create a remarkably more engaging website experience, highlight brand and product value, better communicate important messages, and…
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source: https://news.oneseocompany.com/2022/12/25/how-banking-websites-can-produce-better-cx-and-more-sales-the-financial-brand_2022122538210.html
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