How AI will turbocharge misinformation — and what we can do about it – Axios

Attention-grabbing warnings of artificial intelligence’s existential threats have eclipsed what many experts and researchers say is a much more imminent risk: A near-certain rise in misinformation.

Why it matters: The struggle to separate fact from fiction online didn’t start with the rise of generative AI — but the red-hot new technology promises to make misinformation more abundant and more compelling.

The big picture: By some estimates, AI-generated content could soon account for 99% or more of all information on the internet, further straining already overwhelmed content moderation systems.

• Dozens of “news sites” filled with machine generated content of dubious quality have already cropped up, with far more likely to follow — and some media sites are helping blur the lines.
• Without sufficient care, generative AI systems can also recycle conspiracy theories and other misinformation found on the open web.

Threat level: University of Washington professor Kate Starbird, an…

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