How AI-powered search might impact travel discovery – Hospitality Net
There has been a lot of news recently about the impact of artificial intelligence in search and how it may or may not impact the future of Google.
Generative AI’s rise in the past two years allows many searches to occur directly within AI models. Perplexity has been offering a hybrid model for a while now, and the release last week of ChatGPT Search could be a significant threat to Google.
People value trusted sources. Brands and influencers add credibility in our minds. Results powered by the best source of knowledge in history — but backed up by trusted sources that we are already comfortable with — has the potential to shake things up further.
So what do we need to do as travel companies? As search dynamics evolve, you should probably be about mindful of maintaining online traffic from these new sources.
Large language models [LLMs] excel at providing general knowledge but struggle with specific, current business information. These models are pre-trained on vast datasets (like…
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