How AI is changing search optimisation – London Daily News
Search Engine Optimisation (SEO) is evolving rapidly, and Artificial Intelligence (AI) is playing a crucial role in shaping its future. With advancements in AI-driven search algorithms, traditional SEO techniques alone are no longer enough.
Businesses and digital marketers must adapt to AI-powered SEO strategies to stay ahead in 2025 and beyond.
1. AI-Powered Search Engines Are Smarter Than Ever
Search engines like Google are increasingly using AI to understand user intent, context, and content relevance. Features like Google’s BERT and MUM algorithms analyse queries in a more human-like manner, making keyword stuffing and outdated tactics ineffective. Instead, content quality, user experience, and engagement are becoming the top-ranking factors.
Key Impact:
AI can understand natural language processing (NLP) and deliver more accurate search results.
Voice search and conversational queries are now prioritised over traditional keyword-based searches.
AI-generated summaries and…
The post How AI is changing search optimisation – London Daily News first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/24/how-ai-is-changing-search-optimisation-london-daily-news_2025022460213.html
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