How AI-Generated Content Is Challenging SEO and Web Operators – The New Stack
The last few years have been tumultuous ones for search engine providers, with Google, Bing, Yahoo!, Yandex, DuckDuckGo, and the rest having to adapt to the impact to AI, machine learning, and large language models.
My colleague Richard MacManus has already written about the future of websites in the AI era and how search engines are turning into generative AI chatbots. Factor in declining referrals and shrinking social media traffic to websites, and the list of potential headaches for SEO practitioners seems to be growing.
That’s not all: The advent of AI has made it remarkably easy to produce content of all varieties, from the written word to still images and video. With a veritable flood of AI-generated content being pumped onto the internet at an ever-increasing rate, how can search providers help readers differentiate between the gray sludge of AI-produced drivel and the valuable nuggets of content on the Internet, ideally produced — or at least curated — by real humans? As…
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source: https://news.oneseocompany.com/2024/08/20/how-ai-generated-content-is-challenging-seo-and-web-operators-the-new-stack_2024082058115.html
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